If You Need Help
Developing Content for Your Site, Listen-In as James Martell Talks to Award-Winning
Copywriter Kellie Fowler
 Coffee
Talk with Kellie Fowler from DotComCopy.com
In this edition of Coffee Talk, James catches up with award-winning copywriter
Kellie Fowler. Kellie owns DotComCopy.com and regularly provides content for Webmasters
worldwide (including James). The two talk about the importance of creating content
that delivers value to a site visitor and Kellie shares with James the step-by-step
process she goes through to develop articles, headlines, even unique stories for
website pages. Before concluding, they also talk about press releases – sharing
writing and distribution secrets with listeners.
 If
you’re a Website owner, you’ve undoubtedly been faced with the agony that comes
when you know it’s time to write content for your pages and you find yourself staring
at a blank computer screen, not sure what to do next. Fear not; even the best writers
face this, which is why it is commonly referred to as “writer’s block.” Just ask
freelance copywriter Kellie Fowler. As she tells James, coming up with unique story
lines that will serve to pique a reader’s interest and prompt a sale can be a bit
tricky, but it is certainly something every Webmaster can do with a bit of guidance,
which is offered in this candid Coffee Talk.
Kellie, which provides content packages
and content subscription services to Webmasters, talks to James about how she approaches
writing projects and how she conducts research for the content she provides for
site pages like the home page and product pages, articles, press releases, newsletters
and Blog posts. In fact, you may be surprised to know that the research phase often
takes her longer to complete than the actual writing.
The two also talk about the need to make a site’s content unique and valuable
and Kellie shares insider secrets on how to best do this. They even touch on keyword
use and Kellie explains how she uses keywords so that they are as appealing to the
reader as they are to the search engines.
Additionally, James tells listeners about “brochure-ware” (which you will surely
want to avoid) and the two spend some time talking about the process behind crafting
content that is written in a natural style and can be counted on to convert.
If you’re a webmaster, you know that the key to a high-ranking site is content,
making this is another Coffee Talk you don’t want to miss.
INSTRUCTIONS: Right-click the 'MP3' icon below and select "Save target
as..." to download the audio to your hard drive to listen.
- Total Length: 58 minutes
For more information on James Martell's affiliate
marketing training, including additional complimentary Coffee Talk interviews,
click the link:
http://www.work-at-home-net-guides.com
About James Martell
 James
Martell, a successful affiliate marketer and natural search expert has published
many dozens of sites over the years, and uniquely derives most of his traffic through
natural search at the major search engines. James shares this knowledge with other
webmasters in the THIRD EDITION of his highly acclaimed Affiliate Marketers Handbook,
his twice monthly Affiliate Buzz audio newsletter and his online Affiliate
Marketers BootCamp where he holds classes via the Internet for those wanting the
heads up on the
best home based business opportunities
available online. James resides in a seaside community south of Vancouver, BC Canada
with his wife Arlene and four children, Adam, Justin, Shelby and Victoria.
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